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WORKSHOP PROCEEDINGS
Tourism & creative industry . Valencia, July, 11&12th, 2013
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centered) to improve the company’s strategy, so we’re going to focus on the
contribution of a proposal of technologies on a proposed chain of restaurants
but not before introducing the appropriate bases and other data that may be
of interest. Finally we will analyze the situation of our proposed model and
implement the methodology discussed above to get the necessary sustainable
strategic advantages for the company in the information technology. To do
this, we will exhibit the marketing plan and the necessary financial plan for the
implementation of tools that can foster, social net-works in the fast food sector
which can build a new model of business to obtain a final conclusion. We hope
that this practical contribution of the implementation of an inno-vation in the
field of catering can help better understand the added value that repre-sents the
creative industry in the tourism sector.