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WORKSHOP PROCEEDINGS
Tourism & creative industry . Valencia, July, 11&12th, 2013
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communication not only of the theatre but also of the events that take place
inside. We also check if the theatre itself as a cultural heritage has a website,
the existence of a cultural event website, if the Local tourism website is links to
the events of the theatres the diffusion and promotion of events by the media,
if they have publi-cations in journal dealing with their cultural offer and the use
of social networks. After studying all these aspects individually, we proceed to
the comparison of all the theatres in order to determine which of them perform
successfully the management of their assets to achieve the promotion of tourism
and local development.